Group Plan
After a careful analysis of the current website, our team came to the conclusion that the site could take a new approach to give a lasting impression, benefit the different target audience groups that visit the web site and format some plans for different calls of action.
We feel that time and lack of resources (in this case staff able to maintain the web site after completion) some priorities will be taken into consideration but still will give a list of recommendations for further implementations in the future.
Target Audiences
Youth Latinos
The new site design and functionality will be focused on addressing the need of this group. We consider they will be the main audience that will generate most of the traffic for visiting the site.
Donors
The success of the program relies not only on the participation of young latinos but also contributions from sponsors to keep it alive. There will be a section dedicated for this audience so they can become engaged and learn about the organization and its impact.
Community
Another important group that needs to be put in consideration is the general community so they can spread the word about this program and also the diverse artists and collaborators that work directly with the young latinos providing speaking events, workshops or field trips.
Process
Below we outline the process our team will develop to improve the new site:
Definition of goals
Create a list of achievable goals intended for the new web site that align with the mission and vision of the organization and the program.
Information Architecture
Conduct analysis of the current site and development of a new taxonomy for a better organization of information, content and navigational menu for a better user experience.
Wire Frames
Construct a basic template specifying the new sections of the layout and how it will structure the information.
Prototypes
Design two different approaches on a new look, incorporating a web style guide keeping in consideration the audience’s ethnography to incorporate a new color scheme, typography selection, creation of a new brand and logo.
Measurements
Suggest free or low cost tools for implementation of web analytics in order to obtain metrics and measurements of most visited pages, hits, web population demographics etc.
Integration of social media
Working with the other members of the class we will designate a space on the site to incorporate their projects such as the creation of the following social media tools: facebook, flickr, twitter, blogs etc.
Additional recommendation
Electronic newsletter
Depending on time, we will design a layout for an electronic newsletter that can be distributed among its members. If possible a new email strategy will be define and a plan to increment the number of subscribers will be recommended.
Search Engine Optimization
Again, if time allows, we will provide a plan to optimize the website and its content to generate a higher ranking on various search engines.
Online Ads
With the help of other organizations and networking peers, we can prepare a proposal for them to include the program as part of their ad campaigns and generate some online ads that can be placed on other websites to increase traffic.
Hi Oscar, you did a very good job of setting up the project. I will be using website software next week so my imput will increase. Thanks for the good communication. Email me if you have any concerns.